Andrés Ochoa

August 30th, 2026

I'm a product designer with 5+ years of experience. I currently work at Grupo SM as a Staff Product Designer.

I'm exploring artificial intelligence and using it to bring my own designs to life at Normal Things Company.

Previously I worked on the UX & Research team at Ogilvy.

Fragments

Unstructured notes on product design.

Contact

you can find me at andresmoer@gmail.com and x.com/andrsoch

Case Studies

Most of my recent work at SM is on ongoing projects that I can't share publicly, but I'd be happy to show it to you in a meeting.

Craft

Selected interactions I've being working on lately.

Pulse

An agent-first design system for Normal Things Company.